Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Media

Recent
Meet some of the fighters from the upcoming season of The Ultimate Fighter Latin America, coached by Fabricio Werdum and Cain Velasquez and take a sneak peak at the selection process.
Aug 18, 2014
Check out today's UFC Minute for a sneak peak at exclusive content coming to UFC.com and information on the upcoming season of The Ultimate Fighter Latin America!
Aug 20, 2014
Fight Night Macao headliner Cung Le talks to Megan Olivi about MMA in Asia. Le, who served at the "Dana White" for this past season of The Ultimate Fighter China, reflects on his experience and discusses how other Chinese fighters can make it to the UFC.
Aug 20, 2014
Former UFC lightweight champion Benson Henderson talks about toothpicks, whether or not he would ever change weight classes, his favorite fight and more. "Smooth" faces Rafael dos Anjos in the main event of Fight Night Tulsa
Aug 20, 2014