Article

UFC and Toyo Tires renew sponsorship

Las Vegas

UFC® and Toyo Tires® today announced their continued partnership with a multi-year extension. As the Official Tire of UFC, Toyo Tires branding will continue to have a presence inside the Octagon® on horizontal bumpers and canvases during select events on Pay-Per-View, UFC FIGHT PASS® and with global broadcast partners. Toyo Tires will also continue its presence on UFC.com, as well as being integrated across UFC social and digital assets.

“We are thrilled to continue our well-established partnership with Toyo Tires,” UFC Executive Vice President of Global Marketing Partnerships Mike Mossholder said. “Toyo Tires will continue to play a key role in our success and we are excited to further leverage the UFC brand to increase their reach across all channels.”

“We are very proud of our exclusive, longtime partnership with UFC,” said Amy Coleman, Senior Director of Marketing, Toyo Tire U.S.A. Corp. “As the Official Tire, we reach millions of passionate UFC fans globally, exposing them to our brand, our attitude and our quality products.”

Paige VanZantToyo Tires also leverages the partnership through promotions, athlete appearances and sponsorships. UFC athletes affiliated with Toyo Tires includes UFC bantamweight champion Dominick Cruz, UFC middleweight champion Luke Rockhold, former UFC heavyweight champion and no. 1 heavyweight contender Cain Velasquez, no. 3 featherweight contender Chad Mendes and strawweight contender Paige VanZant.
Sunday, November 18
3AM
GMT
Buenos Aires, Argentina

Media

Recent
Bantamweight champion TJ Dillashaw and Donald "Cowboy" Cerrone got a chance to visit the Amazing Races for Haley Davidson's 115th anniversary in Milwaukee.
16-Nov-2018
The need for speed. Donald "Cowboy" Cerrone isn't afraid of any challenge, especially on his Harley Davidson.
18-Nov-2018
Ricardo Lamas steps into the Fight Night Argentina co-main event looking to finish his fight against Darren Elkins and not leave it in the hands of the judges.
16-Nov-2018
Hear from Cynthia Calvillo before she takes on Poliana Botelho at Fight Night Burnos Aires.
18-Nov-2018