Welcome to the World,

“We are gonna build this thing into the best web site in sports.” —Dana White
For Immediate Release:
August 5, 2010

Las Vegas, NV (USA) – Over the last five years UFC President Dana White has listened intently as fans spoke about the kind of web site they want. About how the site should look, and what it should do. Some of these conversations took place in restaurants and on sidewalks, others on the arena floor and at Q&As. Others through text, Twitter and email. But no matter where, or how, the message was communicated, he heard it and shared the concepts with the team at the UFC.

Today, after a year of work involving a project team of designers, programmers and technicians across three companies led by digital agency Odopod, White officially introduced to fans the brand new

“Today, we launched a new UFC site that is faster and easier with new features and more video content and programming, and this is just the start – we are gonna continue to build this thing into the best web site in sports,” said White.

Upon first click, fans will appreciate a sleeker look and smoother navigation that exemplifies the UFC brand. Next, fans will experience a powerful new search engine, one that delivers lightning fast results with more video packages, deeper fighter statistics such as Skill Breakdowns, Striking, Takedowns, Successful Attempts, as well as more personal details, revamped fight cards, and enhanced multimedia options.

Fans will now hear their own voice in, as the site is fully integrated in the language of Social Media, which means the site will automatically cycle-in and cycle-out fan conversations about the UFC with other online portals such as Twitter, Facebook and YouTube. In short, fans will be connected to the UFC in real-time across multiple platforms and devices, in their native language. now offers weekly programming, starting with “UFC® Ultimate Insider™,” a web show hosted by Octagon Girl™ Arianny Celeste. UFC Ultimate Insider runs Thursdays and announces UFC news as it happens, while also featuring exclusive interviews, behind-the-scenes footage, videos and other content exclusive to UFC cameras.

“ serves as the platform for a live global network that can reach fans no matter where they live, or what language they speak, so as we continue to bring the UFC all over the world with live events and programming, fans from all of these countries can use,” said White.

Over the next year, UFC and Odopod will add pages and content in new languages to and continue to reveal more and more features and programs, so UFC fans stay tuned!

For more information, or current UFC event news, please visit


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