Article

Dana White reaches 1 M Twitter followers

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

Las Vegas, NV (USA) – As if the battle of Hall of Famers at UFC 109, legalization of the sport in Wisconsin and the first-ever show in Australia at UFC 110 weren't milestones enough for the Ultimate Fighting Championship®, February also set records on Twitter.

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

"I love Twitter because I get to talk directly to UFC fans," said White. "Their support is awesome and has made the sport what it is today."

Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA. Watch a Twitter giveaway below.

Amy Martin, founder of Digital Royalty, a social media brand management company, credits White with taking advantage of the instant medium. "Through Twitter, Dana uniquely humanizes the UFC brand," she said. "The genuine, two-way communication and interaction he has with his followers is rare among any brand."

In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining global accounts @UFChoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.

UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.

Media

Recent
Carlos Condit may be a little crazy, but he gets his kicks by fighting a fighter that is trying to kill him. After recovering from injury, Condit is now focused on finishing Thiago Alves in the main event of Fight Night Goiania.
May 29, 2015
Open training session for media at Flex Alphaville Gym on May 28, 2015 in Goiania, Brazil. (Photo by Buda Mendes/Zuffa LLC/Zuffa LLC via Getty Images)
May 28, 2015
American middleweight Tim Boetsch and Japanese middleweight Yushin Okami exchange blows throughout their bout inside the Octagon. Boetsch battles Dan Henderson in the main event at UFC Fight Night in New Orleans, Louisiana.
May 29, 2015
Brazilian jiu-jitsu black belt specialist and UFC heavyweight interim champ Fabricio Werdum uses his BJJ skills against legendary MMA fighter Fedor Emelianenko. Werdum takes on Cain Velasquez for the heavyweight title in the main event at UFC 188.
May 29, 2015