Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Saturday, July 30
3AM
BST
Atlanta, GA

Media

Recent
Forrest Griffin and Matt Parrino look back at Fight Night Chicago. Griffin breaks down Valentina Shevchenko vs Holly Holm and Edson Barboza vs Gilbert Melendes and the rankings fallout. Plus a look ahead to UFC 201.
Jul 27, 2017
Rose Namajunas’ pet forces Matt Brown to confront fear of dogs and triggers conversation w/ Karolina Kowalkiewicz. Robbie Lawler experiences thrill of large hotel room, while Tyron Woodley eschews media obligations & visits set of Fast 8 instead.
Jul 27, 2016
UFC FIGHT PASS offers a look a inside Conor McGregor and Nate Diaz's first meeting from UFC 196 with Twenty/20. It's a perfect way to start your countdown to UFC 202 on August 20.
Jul 27, 2016
Matt Brown gets in an underwater workout. Rose Namajunas packs for her trip to Atlanta, where her opponent Karolina Kowalkiewicz is already relaxing. Robbie Lawler arrives in the UFC 201 host city, while Tyron Woodley continues at St. Louis gym.
Jul 27, 2016