Article

Edge Gives Give Up-and-Coming UFC Fighters an Edge in the Octagon

Four Aspiring Fighters Have Opportunity to Become the Face of ‘Team Edge,’ Led by UFC Champion Dominick Cruz
SHELTON, CT (July 9, 2012) – Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced  “Team Edge 2012,” year two of a commitment to identify rising stars in the sport and provide the chance for one of them to become an official spokesman for Edge. With the mentorship and coaching of UFC Champion Dominick Cruz, four UFC fighters on the rise will compete for the public’s support to propel them into the spotlight as the next face of “Team Edge.” Last year, Edge helped Team Edge winner Chad Mendes go from underdog to top contender in the UFC. This year, Edge is again looking to give guys the tools they need to rule the Octagon®.

This year’s collection of the UFC’s most promising up-and-comers will be mentored by Cruz as they prepare to achieve their dreams of becoming dominant UFC forces. Competing for a year-long Edge sponsorship, the following fighters will go head to head for the lead in the “Team Edge” contest:

1.    Rory MacDonald
2.    Chris Weidman
3.    John Dodson
4.    Joseph Benavidez

UFC fans can vote at www.edgeshave.com/UFC to determine who should be the next face of “Team Edge.” The fighter with the most votes will be sponsored by Edge and gain a shot at UFC stardom.  Fans can vote up to five times a day, and each time they vote they will be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event for a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.

The Edge and UFC partnership will extend to various retail outlets, including signage on Edge packaging and in-store promotions, as well as at multiple events throughout the span of the partnership, via customized vignettes, logo placement, program placement and more.

For more information on the “Team Edge” campaign, visit www.edgeshave.com or join the conversation on Twitter with @EdgeShaveZone.

Media

Recent
Tyron Woodley takes on Stephen Thompson in a rematch for the welterweight title at UFC 209. Plus, Khabib Nurmagomedov fights Tony Ferguson for the interim lightweight title. Matchmakers Sean Shelby and Mick Maynard break down the matchups.
24-Feb-2017
On Dan Hardy and John Gooden return next week with their unique analysis to break down UFC 209, which features title fights between Tyron Woodley and Stephen Thompson plus Khabib Nurmagodemov versus Tony Ferguson.
24-Feb-2017
Khabib Nurmagomedov and Tony Ferguson meet for the interim lightweight championship at UFC 209 in Las Vegas. UFC commentator Joe Rogan expects this to be the toughest fight of their UFC career for both men.
24-Feb-2017
Tyron Woodley earned his second UFC victory by knockout when he defeated Josh Koscheck at UFC 167. Don't miss Woodley defend his belt against Stephen Thompson at UFC 209.
24-Feb-2017