Article

UFC and MusclePharm Ink New Deal

UFC® AND MUSCLEPHARM® ANNOUNCE MULTI-YEAR SPONSORSHIP AGREEMENT

MusclePharm to Serve as Exclusive Nutritional Supplement Supplier
of Ultimate Fighting Championship® in U.S. and Canada
Las Vegas, Nevada (USA) – The Ultimate Fighting Championship® announced today that MusclePharm® will serve as the official nutritional supplement supplier of the UFC® in the U.S. and Canada. The Denver-based company, which also sponsors Major League Baseball’s Cincinnati Reds and NFL superstar Michael Vick among other notable athletes, will be featured in a variety of UFC programming elements ranging from national television broadcasts to Pay-Per-Views. In addition, MusclePharm will be featured prominently across UFC’s digital platforms and in the hallowed Octagon®. Various retail promotions around major UFC events are also planned.

MusclePharm has sponsored numerous UFC athletes in recent months, including UFC 135 headliner Quinton “Rampage” Jackson. The 33-year-old Jackson, who will challenge light heavyweight champion Jon Jones on Sept. 24 at Pepsi Center in Denver live on Pay-Per-View, has been training for the bout at MusclePharm’s 35,000 square foot Sports Science Center in Colorado. It’s this type of commitment to the sport of mixed martial arts and its athletes that made MusclePharm an ideal sponsor for UFC.

“We’re excited to have MusclePharm as the official nutritional supplement supplier of the UFC,” UFC President Dana White said. “The team at MusclePharm is committed to helping grow the sport of mixed martial arts. Having them on board as a sponsor of UFC is great for our fans and athletes.”

“I am proud to announce that MusclePharm is now the Official Nutritional Supplement provider of the UFC,” said Jeremy DeLuca, MusclePharm President. “This strategic partnership with the prestigious UFC organization is the ideal platform and opportunity for both MusclePharm and UFC athletes, as our company offers a full line of cutting-edge products line that fuels athletes both safely and effectively.  We are thrilled about this opportunity and I would like to personally thank the entire UFC family for their enthusiasm and continued commitment to our brand.”

Watch Past Fights

Media

Recent
Watch as contestants from The Ultimate Fighter check out Harley-Davidson motorcycles, experience the Jumpstart and talk about the history of Harley in their families.
30-Sep-2016
UFC Minute host Lisa Foiles previews some potential Fight of the Night candidates to come at Fight Night Portland on Saturday.
30-Sep-2016
UFC 204 Countdown takes you inside the lives and training camps of six athletes with something to prove. Catch the premiere on FS1 on Oct. 2 at 12:30am ET.
30-Sep-2016
Vitor Belfort added a Knockout of the Night bonus to his resume when he downed Yoshihiro Akiyama at UFC 133. Belfort returns to the Octagon against Gegard Mousasi at UFC 204 on Saturday.
30-Sep-2016